Short, plain-language write-ups from conversations with business owners — no jargon, no filler. New tips added as I write them.
Most businesses that never launch weren't killed by a bad idea — they were killed by waiting for a version of "ready" that doesn't exist.
Read the tipNarrowing your audience feels like giving something up. In practice, it's usually the fastest way to get your first real customers.
Read the tipCharging too little doesn't just cost you money — it changes who buys from you, and how seriously they treat what you sell.
Read the tip