Business Tips

Practical notes on growing a business.

Short, plain-language write-ups from conversations with business owners — no jargon, no filler. New tips added as I write them.

You don't need to feel ready to start

Most businesses that never launch weren't killed by a bad idea — they were killed by waiting for a version of "ready" that doesn't exist.

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If you're marketing to "everyone," you're marketing to no one

Narrowing your audience feels like giving something up. In practice, it's usually the fastest way to get your first real customers.

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Underpricing feels safe. It usually isn't.

Charging too little doesn't just cost you money — it changes who buys from you, and how seriously they treat what you sell.

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